“Why don’t I get the breaks that deserve?”
"My product or service is good so why won't anyone buy it?"
“People say they want to work with me but for some reason they don’t”.
“My business is good but it never seems to go to that next level that I see so many people operating at”.
Listen I get it.
They say hard work pays off.
They say that as long as you're persistent, dedicated and passionate everything will work itself out.
And many times this is true.
But there are also many times when it's just plain NONSENSE.
Because what about the people that have none of those attributes but still seem to get ahead?
What is it that makes them different?
What's the game-changer?
When it comes to the strategy of influence there is one essential element that makes you untouchable, it’s called Guru status.
Guru status is like having a license to sell, speak your mind and pretty much do whatever you want (as long as it’s not illegal or immoral or anything like that).
It allows you to attract more friends, fans and customers all while doing less.
It’s a popularity label that makes you desirable.
And it’s the main difference between people who do well vs. people who do insanely well.One of the most fundamental laws of influence is social validity.
It works like this.
When a group of people are unsure of what to do or think in a certain situation they typically look to see what the majority of other people think or do.
Now, as a Guru you’re basically like a celebrity in your niche.
And celebrities are looked up to and admired by large groups of people.
So here’s how this phenomenon works.
You attain Guru status and your perception among people instantly becomes more favorable.
As more people see this, your perception becomes even more favorable.
Eventually your reputation as Guru takes on life a of it’s own and it begins to precede you.
In other words, people begin to to admire and respect you before they even really know you.
And that’s when the real magic happens.