Dear Friend,

“People say they want to work with me but for some reason they don’t”.

“My business is good but it never seems to go to that next level that I see so many people operating at”.

Listen I get it.

They say hard work pays off.

They say that as long as you're persistent, dedicated and passionate everything will work itself out.

And many times this is true.

But there are also many times when it's just plain NONSENSE.

Because what about the people that have none of those attributes but still seem to get ahead?

What is it that makes them different?

What's the game-changer?

When it comes to the strategy of influence there is one essential element that makes you untouchable, it’s called Guru status.

Guru status is like having a license to sell, speak your mind and pretty much do whatever you want (as long as it’s not illegal or immoral or anything like that).

It allows you to attract more friends, fans and customers all while doing less.

It’s a popularity label that makes you desirable.

And it’s the main difference between people who do well vs. people who do insanely well.

One of the most fundamental laws of influence is social validity.

It works like this.

When a group of people are unsure of what to do or think in a certain situation they typically look to see what the majority of other people think or do.

Now, as a Guru you’re basically like a celebrity in your niche.

And celebrities are looked up to and admired by large groups of people.

So here’s how this phenomenon works.

You attain Guru status and your perception among people instantly becomes more favorable.

As more people see this, your perception becomes even more favorable.

Eventually your reputation as Guru takes on life a of it’s own and it begins to precede you.

In other words, people begin to to admire and respect you before they even really know you.

And that’s when the real magic happens.

Well this is exactly what happens when you attain Guru status.

Take the Kardashians for example. You know that family that's on TV.

Super famous.

Filthy rich.

Clothing lines, TV shows and all kinds of crazed media attention.

And for what?

For being famous.

They’re basically famous for being famous.

Listen, I'm not saying you have to like these women.

I'm not saying that they're doing anything admirable.

But what I am saying is something that cannot be disputed because it is FACT.

These people are sought out by others, have more resources, opportunities and money than they know what to do with simply because they are celebrities.

Imagine how your life would change if you could become a celebrity in your chosen area.

Now I know what you're thinking.

"OK Paul, I understand how social proof and having Guru status work but how to I attain Guru status to begin with?"

Maybe you have no product or service.

Maybe you think you have nothing of value to offer.

Maybe you think you're just plain uninteresting and most people couldn't care less about who you are.

Maybe you're an "Average Joe" (or Josephine) who has absolutely no idea where to begin.

Guess what?

IT DOESN'T MATTER.

Because as I said in the beginning of this conversation, this letter solves these problems.

Let me explain.

In case you don't know who I am, my name is Paul Mascetta.

And prior to running multiple six figure a year businesses from the comfort of my own home by teaching people the strategy of influence that took me nearly 20 years to develop, I was a professional copywriter for some of the biggest names on the Internet.

I've worked with the likes of  Dr. Joe Vitale, Steve G. Jones, Dr. Joe Rubino and many more.

In laymens terms my job was to make a product that my client created and make it sell like wild fire.

To do this, I created marketing campaigns and "sales letters" like the one you're reading right now.

I injected each letter and campaign with all of the techniques and strategies that I learned which make up the psychology of persuasion.

And one the most important (if not THEEE most important) strategy was that of creating Guru status in the marketing.

So in short my job was to create Gurus.

I’ve done this for clients and I’ve done it for myself.

And the good news is I documented every single step along the way and packed into something called..